Guaranteed Growth for Universal Health Services

By starting a program with Healthgrades, you’ll receive sponsored profiles for your physicians that will help optimize for appointing actions, including calls lasting 30 seconds or more and online appointment requests. In addition, you’ll gain featured placement across our site and on your competitors’ pages, helping to intercept their volumes. Furthermore, all the mentioned features will be syndicated to Healthline, Medical News Today, and Sharecare.com.

Conversions are guaranteed contractually. If we fall short of our conversion guarantee, we’ll continue running the program at no cost until your results are delivered. If your program overperforms, you’ll capture the added value at no cost. This guarantee is designed to deliver a win for our clients and ensure their success.

Healthgrades helps showcase your doctors and strategically position your brand in front of consumers who are actively making healthcare decisions. Our profiles are designed to simplify research and facilitate contact with patients and caregivers.

If someone visits Healthgrades, it means they are still shopping and deciding which doctor to choose. If they were set on selecting someone from your health system, they would have gone directly to your website or used the Google MyBusiness panel. They use Healthgrades for third-party validation to help them decide whether to make an appointment.

No. All of Healthgrades’ efforts complement your current website and SEM spend. We work continuously on SEO, which allows marketers to control even more of the first page on Google. In fact, 87% of consumers who land on our page will visit two or more physician profiles. The Healthgrades audience is still researching and comparing, even if they’ve visited your site before, creating a valuable opportunity to capture or re-capture them. 

We work every day to enhance SEO for our profiles. However, we’re subject to the same Google algorithm changes and complexities as any native site, including your website. If you are partnering with Healthgrades for the first time, it may take a while for SEO improvements to take hold. This is why we guarantee our results as additional protection. We gain no economic benefits for delivering results too slowly, so we take on all the work and risk of delivering your program.

Healthgrades has the largest consumer audience and offers a broader set of consumer access channels across a diverse range of specialties and needs. While the transactional pricing model has its pros and cons, our guarantee ensures your program performs above and beyond expectations at no additional cost. That said, many of our partners view our services as complementary to their existing strategies.

Upon signing, we’ll launch the sponsored profiles, competitor targeting, and search page placements. This will start generating calls, and SEO benefits will start immediately. We’ll launch with the physician data currently on our site.

From there, it’s all about optimization. You’ll meet with our client operations team and your account manager, who will provide an Excel spreadsheet template for the data needed, explore alternate methods for data ingestion, discuss strategies for increasing reviews, and implement more tactics for driving results.

Depending on data availability, all profiles should be updated within two weeks of launch.

Clients generally do not find this to be a heavy lift. To launch, you’ll only need to give us physician names and NPIs. Our teams will work with you to make further optimizations as easy as possible.

You’ll only need to connect to our Secure File Transfer Protocol (SFTP) and drop in financial files on a quarterly basis. It should be very simple.

We guarantee our results, and that’s our service level agreement to you.

Each program has its own costs based on your goals. To get exact pricing, you’ll need to submit a roster of the names and NPIs of all the physicians within the specialty you are seeking to promote. Typically, the monthly minimum is $12,500. However, because of the priority we place on driving results for your health system, we’re more than happy to discuss each marketer’s needs to build a program that fits.

To introduce you to the program, we can build a package that targets growth in specific priority service lines. We understand that budgets are tight for many marketing leaders. We’ve helped our clients transform their marketing departments into profit centers rather than cost centers, often gaining additional budget in the process. Additionally, we can offer flexible billing arrangements that allow expenses to spread over multiple budget years.

We’re always exploring the best ways to meet your needs and goals. At this time, regulatory barriers prevent our deployment of this model. Additionally, purely transactional pricing would limit our ability to improve your KPIs through over-delivery at no cost. Given the scope of our site, the conversion guarantee is the best way to deliver results for you.

We have an enterprise agreement with terms negotiated at the corporate level. To join the program, you’ll only need to review and execute an amendment to the agreement. Please reach out if you’d like to see a sample copy.

We have an enterprise BAA in place, ensuring that any PHI will be used and protected in accordance with its terms.