Healthcare and Sports Sponsorships: Game-Changing Impact (Ask Me Anything with Tom Kruse)

View a recording of our Ask Me Anything with Tom Kruse, SVP/CSO at Virginia Mason Franciscan Health & CommonSpirit PNW Division, and Mike Marvin, Vice President, Strategic Development at Healthgrades. During this session, Tom and Mike discuss how health systems can activate and optimize sports and community partnerships to support their strategy. 

Tom shares valuable insights gained through years of successful activations with the Seattle Seahawks, Mariners, and Kraken, and reviews: 

• The unique “Transfer of Trust” and consumer confidence that health systems gain with sports sponsorships
• The pros and cons of becoming part of the larger public conversation
• VMFH’s data-driven approach to linking sponsorship dollars to patient choice and demonstrating ROI

Access this on-demand session to learn how hospital marketers can win consumers over with sports sponsorships.

Featured Speaker

• Tom Kruse, SVP/CSO, Virginia Mason Franciscan Health & CommonSpirit PNW Division

Moderator

• Mike Marvin, Vice President, Strategic Development at Healthgrades