As pent-up demand increases for elective and non-elective procedures around the country post COVID-19, health systems must reassure patients it’s safe to return. To jump-start their financial recovery, hospitals need a comprehensive digital search strategy — one that reaches consumers through their preferred channels and pinpoints people who are commercially insured and ready to appoint. Jack Vance, Mike Marvin, and Jon Bartow of Healthgrades are joined by Megan Yore, Chief Marketing & Communications Officer at Spectrum Health Lakeland for this panel discussion.
