Like many health systems across the country, Hendricks Regional Health was facing dwindling provider capacity and longer wait times for patients as a result of a shortage of primary care physicians. To overcome these challenges, Hendricks teamed up with Healthgrades to improve their recruitment programs using data-driven marketing. With over 2,000 associates and a primary service area of 290,000 people in Central Indiana, the organization needed an integrated marketing campaign that satisfied the following goals:
- Elevate recruitment rates, especially for PCPs
- Resonate with the 54% of family medicine graduates who want to practice within 100 miles of where they completed residency
- Attract the 2% of medical students interested in primary care
- Target nurse practitioners, 90 percent of whom are trained to practice primary care
The solution? Patient Direct Connect, an online portal from Healthgrades that gives marketers access to end-to-end omnichannel campaign optimization and marketing automation expertise.
Learn how complementing their in-house marketing resources with Healthgrades Patient Direct Connect solution helped this large health system solve staffing shortages and increase patient acquisition rates by nearly 80%.
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