Case Study

Hendricks Regional Health Uses Healthgrades to Recruit Scarce Primary Care Providers

Like many health systems across the country, Hendricks Regional Health was facing dwindling provider capacity and longer wait times for patients as a result of a shortage of primary care physicians. To overcome these challenges, Hendricks teamed up with Healthgrades to improve their recruitment programs using data-driven marketing. With over 2,000 associates and a primary service area of 290,000 people in Central Indiana, the organization needed an integrated marketing campaign that satisfied the following goals:

  • Elevate recruitment rates, especially for PCPs
  • Resonate with the 54% of family medicine graduates who want to practice within 100 miles of where they completed residency
  • Attract the 2% of medical students interested in primary care
  • Target nurse practitioners, 90 percent of whom are trained to practice primary care

The solution? Patient Direct Connect, an online portal from Healthgrades that gives marketers access to end-to-end omnichannel campaign optimization and marketing automation expertise.

Learn how complementing their in-house marketing resources with Healthgrades Patient Direct Connect solution helped this large health system solve staffing shortages and increase patient acquisition rates by nearly 80%.

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