Case Study

Casting a Wider Net to Promote Providers

This large academic health system serves 2 million patients across 10 mid-Atlantic hospital campuses every year. Despite its size, the network struggled to compete with local providers. To reach qualified patients in a crowded metropolitan marketplace, the organization’s leaders decided to complement their digital marketing strategy with Patient Direct Connect, a program from Healthgrades that enables health systems to promote physicians with enhanced profiles on the #1 site for patients to find a doctor.

Learn how the advantages of PDC-enabled physician profiles allowed this health system to reach patient acquisition and retention goals, increase conversions, and leverage ROI.

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