Blog
Five Key Strategies for Empowering Gen Z’s Healthcare Needs
Generation Z, accounting for about 30% of the global population as of this year, is a rapidly emerging influential demographic. Born between 1997 and 2012, this generation ranges from 12 to 27 years old in 2024 and holds tremendous potential for impact. As digital natives, Gen Zers have grown up with smartphones, social media, and instant access to information, making them perhaps the most tech-savvy generation yet. They’re also incredibly value-driven, prioritizing authenticity, inclusivity, and social responsibility in every aspect of life. Their strong preference for self-service options and independence significantly shapes how they approach healthcare.
As they transition into adulthood, Gen Z will increasingly engage with health systems and practices for their own needs. Known as trendsetters, their preferences and behaviors are likely to influence future healthcare delivery models and marketing strategies. For health systems marketers, connecting with this influential demographic is essential, though it comes with challenges.
A consumer healthcare study conducted by Healthgrades’ parent company revealed that Gen Z is 64% more likely to delay seeing a doctor than Boomers and 25% more likely than Millennials.1 To effectively interact with Gen Zers, health systems marketers will need to understand their healthcare expectations and align their marketing strategies accordingly.
Read our article to discover the key trends driving Gen Z’s engagement with healthcare brands.
