From cross-market mergers to chronic staffing shortages, hospitals face enormous pressure to adapt and maintain a competitive edge while ensuring the best possible care for their patients. These industry-wide challenges have fueled rising care variability and left nearly half of all Americans without convenient access to a hospital that delivers consistently high quality care.
As a result, quality awards now play an increasingly important role in the consumer search for high quality care. In fact, when choosing between two hospitals for an upcoming procedure, nearly two-thirds say they are more likely to pick a hospital with a third-party quality award over one without one. With care variability on the rise, it’s time to appeal to these quality-conscious consumers and make hospital quality a marketing priority.
Leverage your outstanding outcomes to give frontline staff a much-needed morale boost, increase market share, and remind your community that award-winning care is close to home.
Five opportunities to promote your dedication to quality in 2025*
- January 28 – America’s Best 50/100/250 Hospitals Awards
- March 11 – Patient Safety Excellence Award
- May 13 – Outstanding Patient Experience Award
- October – Specialty Excellence Awards & Ratings (2026); Outpatient Excellence Awards & Ratings (2026); Specialty State Rankings (2026)
*Exact dates are subject to change.
From health awareness campaigns to community charity drives, there are plenty of opportunities to promote your quality achievement all year round! Plus, Healthgrades Hospital Quality Achievement licenses are good for at least a year, which means it’s not too late to start promoting your 2024 achievements.
Whether you’re looking to recruit and retain local talent or get an edge on the competition, the Healthgrades Hospital Quality Team is here to help you exceed your organization’s 2025 objectives. Connect with us today to discuss how you can showcase your best-in-class care and be the first to hear if you have any new achievements to license in 2025.
