From workforce strains to soaring supply costs, hospitals face enormous pressure to meet demand, increase market share, and deliver the best possible care. These challenges have fueled record rises in care variability and hospital closures, leaving 46% of Americans without convenient access to a high-quality hospital.
Consequently, quality awards have become a top consideration for patients seeking high quality care. In fact, when choosing between two hospitals for an upcoming procedure, nearly two-thirds say they are more likely to pick a hospital with third-party validation than one without. Hospital quality has never mattered more to patients, which is why it’s time to appeal to these quality-conscious consumers and make your outstanding outcomes a marketing priority.
Leverage your quality awards to give frontline staff a much-needed morale boost, increase market share, and remind your community that award-winning care is close to home.
Five opportunities to make hospital quality a pillar of your 2027 marketing strategy:
- October 27, 2026 – Specialty Excellence Awards & Ratings (2027); Outpatient Excellence Awards & Ratings (2027); Specialty State Rankings (2027)
- Late January – America’s Best 50/100/250 Hospitals Awards; new Ambulatory Surgery Center Awards
- March – Patient Safety Excellence Award
- May – Outstanding Patient Experience Award
*Exact dates are subject to change.
From health awareness campaigns to community care drives, there are plenty of opportunities to promote your quality recognition year-round! Plus, Healthgrades’ Hospital Quality Award licenses are good for at least a year, which means it’s not too late to start promoting your 2026 achievements.
Whether you’re looking to recruit and retain local talent or drive service line growth, our team is here to help you exceed your 2027 objectives. Connect with us today to discuss how you can showcase your best-in-class care and be the first to hear about any new awards you can license in 2027.
