Senior Director, Data and Audience Activation
In Julianne’s role as Senior Director, Data and Audience Activation, she is responsible for all things audiences and MarTech platforms which fuels one of Healthgrades’ largest products that the sales team monetizes for physicians and life sciences.
She is passionate about 1st party data, measurement, and marketing technology. She has led personalization and data-driven targeting for Verizon Wireless and InterContinental Hotels Group (IHG).
During her time at IHG, she owned MarTech platforms. Julianne’s work included the integration of machine learning (ML) across all marketing channels, content marketing automation, and brand persona development.
Julianne has experience in the hospitality, telecommunications, healthcare, retail, and financial services industries.
When not working, she is busy raising two sweet girls and one playful goldendoodle with her husband Jason. Julianne can be found cheering for the Braves, volunteering, and experiencing all things Disney and Japanese.