Insights from the Healthgrades Healthcare Marketers Survey

Are you confident that your hospital marketing strategies align with patients’ priorities during their healthcare search? According to Healthgrades’ 2022 surveys of hospital marketers and consumers, there’s a more significant disconnect than you might think. In fact, there’s no overlap between the top three healthcare search criteria for patients and the top three criteria marketers think patients value most. What do these findings mean for patient acquisition and engagement in today’s competitive healthcare space? 

Download now to learn how to ensure your marketing strategy strikes a chord with patients, and explore other key takeaways from the survey.