HCP Marketing for Health Systems
Reach, engage, and influence doctors with targeted, direct-to-physician advertising and communications solutions.
Ready to reach your target physician audience?
Connect with us to learn how Healthgrades can help you build meaningful relationships and maximize impact.
Target your priority physicians with precision
Healthgrades’ HCP Marketing for Health Systems breaks through the clutter and ensures the right healthcare professionals see your organization’s brand messaging. Run branded outreach across high impact digital channels, including email, display, and top healthcare sites trusted by doctors.
With direct-to-physician advertising, health systems can:
Elevate brand reputation
Mitigate system leakage
Increase external referrals
Attract and retain talent
Unlock more value from your physician marketing strategy
Reach your target physician audience via list-matched advertising in high-engagement email newsletters. Prioritize your target list based on NPI and Healthgrades’ proprietary data that identifies specialty focus, patient volume, and the physicians most active and visited on Healthgrades.
Promote your brand’s message with unique, personalized content tailored to HCPs. In addition to traditional display ads, engage doctors with long-form, interactive email formats featuring video, custom links, and personalized messaging.
Expand reach through targeted display ads across the web or within the RVOH portfolio of endemic sites, including Healthline and Medical News Today.
Measure success with comprehensive reporting, including NPI-level detail that allows you to know exactly which providers the program engaged and when.
Maximize impact with smarter physician outreach
Unparalleled Reach: Healthgrades reaches over 90% of active HCPs, helping health systems connect with physicians across their entire ecosystem—including employed, affiliated, independent, and even competitive physicians—at local, regional, and national levels.
Precise Targeting: List-matching means your marketing dollars are spent only on those physicians most important to your business. We offer flexible filters to further refine outreach, such as prioritizing doctors with the highest volume of profile visits.
Superior Engagement: Healthgrades’ physician emails consistently outperform industry benchmarks on open rates, ensuring messages stand out and effectively reach intended audiences. Our customizable long-form message templates enable organizations to position their brand as a leader in the field.
Syndication Partners
Take the next step in smarter HCP marketing
Partner with Healthgrades to build meaningful relationships with the physicians who shape patient care-and move your organization forward.