The Impact of an On-Site Physician Search Tool on Driving New Prescriptions
From TV ads to digital websites, pharmaceutical brand websites have the same call-to-action at the end of every ad — talk to your doctor. But is that CTA enough to close the loop and get new patients on a prescription?
A recent study found that in order to drive new scripts, you need to not only tell patients to contact their doctor about your brand but make it easy for them to do so through your brand site. In fact, patients who saw a doctor they found via an on-site physician search tool were twice as likely to start new therapy than those who found a physician on their own. What does this mean for your brand?
Download our white paper to learn how adding physician search tools to your site can transform your pharma marketing strategy.