Effective Pharmaceutical Marketing During the Last Mile

If the typical consumer journey resembles a short sidewalk, then the patient journey resembles a puzzling maze. It can take years for a patient to find a specialist and a treatment plan that helps them get well, and they might cycle back through the numerous stages of the patient journey multiple times before they get to that point. Still, there’s a golden opportunity on the winding road for pharmaceutical marketers. 

The patient journey last mile — the small window of opportunity between when a prospective patient finds and connects with a specialist — is critical to pharma marketing success. Last mile engagement is your best chance to advertise to high-value, low-funnel patients before they talk to a specialist and drive brand prescriptions.

Download our whitepaper to learn more about the complexities of the patient journey and to discover why it’s so important to reach patients on the way to a specialist.