Effective Pharmaceutical Marketing During the Last Mile
If the typical consumer journey resembles a short sidewalk, then the patient journey resembles a puzzling maze. It can take years for a patient to find a specialist and a treatment plan that helps them get well, and they might cycle back through the numerous stages of the patient journey multiple times before they get to that point. Still, there’s a golden opportunity on the winding road for pharmaceutical marketers.
The patient journey last mile — the small window of opportunity between when a prospective patient connects with a specialist and makes an appointment — is critical to pharma marketing success. Last mile engagement is your best chance to advertise to high-value, low-funnel patients before they make an appointment with a specialist and drive brand prescriptions. Healthgrades’ advertising solutions can help.
Download our whitepaper to discover how Healthgrades PatientConnect Hub and Brand GPS can keep your brand top of mind as patients cross over into the last mile of their journey.