Empowering Women’s Health: How Marketers Can Help Patients Overcome Roadblocks to Care

After years of pandemic-related caution, patients are finally catching up on delayed appointments and regular check-ups. Yet one particular group is still neglecting potentially life-saving preventative care—women. A recent Healthgrades study revealed that many of them continue to focus on being household healthcare advocates for their loved ones, but not for themselves. In fact, 55% of women reported postponing or skipping a health screening or annual exam in the past year.

So what can hospital marketers do to help women prioritize care? Empower them. In this webinar, our panel of industry leaders discusses: 

  • Factors preventing women from committing to regular check-ups
  • Engagement challenges and opportunities that healthcare marketers are currently facing
  • How health systems are reconnecting with women—and addressing barriers to access

Access this on-demand roundtable to learn how hospital marketers can help women put their health first.

Featured Panelists

  • Angie Austin – VP, System Marketing & Brand Strategy at University of Maryland Medical System 
  • Kisten McQuiller – Marketing Strategy & Account Management, Women’s & Cardiovascular Service Lines at Premier Health
  • Karin Krueger – AVP, Service Line Marketing at Virtua Health


  • Becky Allen – VP, Product Development at Healthgrades