Special Reports

Five HCP Marketing Trends to Watch in 2023

It’s that time of year again—planning HCP pharma marketing initiatives for the upcoming quarter. But the path forward isn’t as clear as it has been in the past. 2022 saw overwhelmingly busy physician schedules, shrinking sales team numbers, and a sharp decline in in-person visits. Given this new landscape, what does the future hold for HCP marketing? Keep these five trends in mind as you set your marketing plans for 2023.

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