Jul 03, 2023



How Best-in-Class Healthgrades Intelligence Supercharged a Life Sciences DTC Product

Pharma marketers strive to find condition sufferers, grow awareness of their solutions among patients seeking care, and connect these patients with life-saving therapies. By using predictive models, pharmaceutical marketers can more accurately identify potential customers and tailor their marketing efforts to reach them more effectively. 

With healthgrades.com, pharma marketers can maximize their reach to a highly-qualified audience and connect with condition sufferers ready to make an appointment. PatienTarget extends your reach even further by finding qualified patients who have already connected with a specialist on Healthgrades and then layering in our proprietary predictive modeling to broaden your reach to the people most likely to treat your target condition in the near future. You connect with the right patients wherever they are without sacrificing scale or efficiency. 

Healthgrades’ PatienTarget has been helping pharma marketers for over seven years, and 24 of the top 25 pharma advertisers use it as a key part of their marketing strategy.

What makes PatienTarget superior to other programmatic offerings?


  • Blends medical science with data science, leveraging site behavioral data from Healthgrades, the largest online directory of healthcare professionals.
  • Uses real claims data to fuel predictive models that reflect the most diverse demographics in the market and their medical patterns. These health condition models cover the most comprehensive collection of claims data sets, including hospitals, urgent care, ambulatory, and in-office medical visits.
  • Uses clinically relevant factors and targeting predictive of pharmaceutical consumption to find the right patient, even for niche conditions. For example, Healthgrades can drill down into ICD10 codes covering niche conditions such as COPD with Refractory Asthma vs. COPD with Chronic Bronchitis to meet pharma advertisers’ needs. 

Contact us to learn more about how your brand can expand your reach without sacrificing scale or efficiency.