Life Sciences
May 28, 2025
|Blog
Breaking Barriers and Simplifying Access: How Healthgrades is Expanding Healthcare Provider Access for Traditional Chinese Speakers
By Brad Bacon
As patients experience unique needs and preferences in their healthcare journeys, doctor search tools remain essential in connecting patients to the right providers for their conditions and lifestyle. Language barriers pose a significant challenge when it comes to accessing quality healthcare services: 31% of healthcare providers identified language as the top barrier to providing the best possible care to patients.*
Healthgrades has developed a Guided Physician Search (GPS) page that allows traditional Chinese speakers to search for providers who speak their native language, in their native language. By enabling more patients to communicate their healthcare needs with greater ease and accuracy, this partnership bridges the language gap and empowers individuals to make informed decisions about their care.
"At Healthgrades, our core mission has always been to connect patients with the right specialist to achieve the best possible treatment and outcomes,” said Brad Bacon, vice president of product marketing at Healthgrades. "Bringing this capability to our pharma partners' sites – now in multiple languages including Spanish and traditional Chinese – is another way Healthgrades is lowering healthcare access barriers for all patients."
Brad Bacon, Vice President of Marketing and National Accounts, Healthgrades
Integrating cutting-edge technology, this initiative amplifies Healthgrades’ vision of improving access to quality care for all. Healthgrades offers GPS pages that enable pharma brand sites to connect prospective patients to the right specialist, and has standing partnerships that help develop multiple GPS pages. This latest initiative not only presents detailed provider information translated into traditional Chinese, but also pre-filters the results to providers who speak traditional Chinese.
In addition to this traditional Chinese language GPS, Healthgrades also has a Spanish language version available and is committed to incorporating more languages into future GPS pages, continuing to lower patient barriers to the very best care. For more information on all Healthgrades solutions, including our additional GPS offerings, visit our solutions page.
*Source: Cultural Competency Among Physicians in Patient Care Study, Healthgrades, 2022